(Atlanta, April 3, 2023) – NASEF welcomes Nalain Naidoo to its Board of Directors. Naidoo is a specialist in Global Business Development focusing on international sports IP’s and corporate engagement. She has significant experience in multiple roles involved with the International Olympic Committee (IOC); the National Olympic Committees; UEFA and FIFA. She will offer valued input on the global operations and partnerships of NASEF.

Todd Harris, Chair of the Board for NASEF, said, “NASEF’s impact is expanding rapidly around the world, and we’re thrilled to have Nalain join the Board to add her valuable international corporate and sports experience to our decision-making and governance.”

Naidoo is an entrepreneur currently heading up business development for Global Corporate clients. She holds over 25 years business experience such as her current roles supporting CSM Live, the International Esports Federation (IESF), and the International Academy of Sport Science and Technology (AISTS). She previously was Global Director Olympic Operations at The Dow Chemical Company and also led key global partnerships on behalf of McDonald’s and Coca-Cola with the International Olympic Committee (IOC); the National Olympic Committees; UEFA and FIFA.

Naidoo is one of a select few who have worked directly for three of the major TOP’s (Top Olympic Partner) specializing in the international activation of both Olympic and World Cup Football events at the highest level. In these roles, Naidoo was responsible for the development of key relationships and communications/marketing strategies essential to business development for the enterprises she represented. Her focus was to optimize the associated contractual sponsorship rights and maximize ROI from these high-level partnerships.

Naidoo is based out of Switzerland and Singapore, and she has worked in South Africa, the United Kingdom. She is a full member of the Chartered Institute of Marketing (CIM) in London and has degrees in civil engineering and public relations. Naidoo is a citizen of Switzerland and South Africa. She speaks English, German and French.

In addition to Naidoo, NASEF’s current Board of Directors includes Todd Harris, Founder and CEO of Skillshot Media; Dr. Clint Kennedy, Director of Technology Groton Public Schools; and Masahiro Maeda, Director of Esports Development Department at Thirdwave Corp. in Japan.

About NASEF

NASEF is on a mission to provide opportunities for all students to use esports as a platform to acquire STEM/STEAM-based skills and critical communication, collaboration, and problem-solving skills needed to thrive in work and in life. NASEF operates under the umbrella of the World Wide Scholastic Esports Foundation, a 501(c)3 nonprofit headquartered in Atlanta, GA. The International Esports Federation has entrusted NASEF with training and supporting its 130+ member federations as they undertake development of scholastic esports programs. Find NASEF at NASEF.org and on Twitter, Facebook, and Instagram.

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